Media Door App

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Company Introduction
Qinlin Technology is a company focused on smart communities. It was established in 2015 and mainly does two things: community marketing and smart community services. In simple terms, it uses technology to make communities safer, more convenient, and smarter while also helping businesses run advertisements within these communities.
Development Milestones
In 2015, the Qinlin Door-Opening APP was launched, and the company completed its angel round of financing.
By 2017, it had realized various intelligent door access functions and covered over 40 cities.
In 2019, its services expanded to more than 100 cities, and it completed Series B financing.
By 2021, it had covered over 170 cities with more than 12 million users and launched community unit door access light boxes.
In 2024, it covered over 230 cities with more than 70,000 communities and over 30 million users.
Business Introduction
Qinlin Technology mainly provides two types of community advertising media:
Community Main Gate Access Advertising: With a size of 840×1180mm, community entrances usually have 2-3 access points, and the advertisements can cover the entire community at a high cost-effectiveness.
Community Unit Door Access Voice Light Boxes: With a size of 330×558mm, these support various intelligent access methods like facial recognition, can attract residents' attention at close range, and offer 24-hour video and audio dual exposure.
Site Selection Services
Qinlin Technology offers digital site selection services to help clients quickly find suitable communities for advertising. The specific methods include:
POI Site Selection: Selecting community resources around points of interest and quickly locking in target communities through a visual map.
Community Label Site Selection: Selecting based on community labels such as business districts, number of households, housing prices, and building information.
Import Site Selection: Clients can import target communities into the system for matching.
Allocation Function: Automatically selecting suitable communities, buildings, and units based on client requirements.
Market Share
Qinlin's community access media has the highest coverage in the country. It covers a large number of communities through both community main gate and unit door access advertising.
Target Audience Profile
Residents in Qinlin communities are mostly highly educated, high-income, and have stable careers. Their average household monthly income is 20,831 yuan, and their average individual monthly income is 10,574 yuan. 61% are married with children, and 67% are white-collar workers or civil servants. These residents belong to the upper-middle-income group of urban residents nationwide and are the core consumer group in cities.
Media Advantage Comparison
The PPT also compares the advantages and disadvantages of several mainstream media within communities:
Community Main Gate Access: Wide coverage but short dwell time.
Community Unit Door Access Voice Light Boxes: Can attract residents at close range with low interference, but short dwell time.
Elevator Smart Screens: Longer dwell time but low attention due to multiple rotating clients.
Elevator TV LCD: High attention but short exposure time with multiple rotating clients.
Car Park Barriers: Can cover car-owning families but have a narrow reach.
Parcel Lockers: Longer dwell time but unstable exposure frequency.
Resource Coverage
Qinlin has the highest coverage of community media nationwide. Taking Guangzhou as an example, Qinlin's community access doors rank first in both city and community coverage.
Brand Residential Coverage Advantage
Qinlin, with its security technology as a barrier, has won the favor of many brand residential projects and cooperated with more than 12,000 property management companies. It also ranks first in the coverage of brand residential projects.
Core Competitiveness
Qinlin's core competitiveness lies in:
Community Traffic Entry Point: Access doors are the entry point of communities with the widest user coverage.
Security Technology Barrier: Long-term cooperation with many brand residential projects and comprehensive coverage of mid-to-high-end consumers in cities.
Low Advertising Cost: The cost per thousand people for community access advertising is low.
First in Resource Coverage: Highest coverage of community media resources nationwide.
First in Brand Residential Coverage: Highest coverage of brand residential projects nationwide.
In summary, Qinlin Technology provides convenient smart community services and efficient advertising channels for businesses through community access and unit door advertising.